iPod surpasses beer on college campuses |CNN

So much for higher learning . .
Undergrad's rate their iPods as more 'in' than beer

SAN JOSE, California (AP) -- College life is not just about drinking beer.

In a rare instance, Apple Computer Inc.'s iconic iPod music player surpassed beer drinking as the most "in" thing among undergraduate college students, according to the latest biannual market research study by Ridgewood, New Jersey-based Student Monitor.

Nearly three quarters, or 73 percent, of 1,200 students surveyed said iPods were "in" -- more than any other item in a list that also included text messaging, bar hopping and downloading music . . .

The only other time beer was temporarily dethroned in the 18 years of the survey was in 1997 -- by the Internet, said Eric Weil, a managing partner at Student Monitor . . .